About the Author

Simon Russell
Director, Behavioural Finance Australia

Russell is the founder and director of Behavioural Finance Australia. He provides specialist behavioural finance training and consultancy services to financial advisers, fund managers and major superannuation funds. His most recent book, Behavioural finance: a guide for financial advisers, is intended to help financial advisers prepare for the behavioural-finance-related components of the FASEA exam, and improve their client engagement skills.

Articles Published

Superannuation fund members are not all the same; but neither are they all entirely different. The more a fund can understand about its members, the more it can personalise its engagement to each of ...