Bruce Stafford Head of Marketing, QIC Limited (at time of writing) Bruce Stafford is the head of marketing at QIC and formerly executive manager marketing strategy for HESTA Super Fund for seven years. He is responsible for strategic marketing leadership across QIC's global asset classes of equities, fixed interest, property, infrastructure, absolute return strategies, private equity, capital management and beta strategies. His reputation for strong brand leadership, marketing innovation and integrating marketing and business strategy has seen him become one of Australia's most awarded superannuation marketers. Bruce has a Bachelor of Business and Marketing, and a Diploma of Market Research, and was awarded Marketer of the Year in 2004 by Rainmaker Planning and Strategy Division and the FEAL International Investments Conference Scholarship in 2007.
BRUCE STAFFORD | TUESDAY, 1 JAN 2008 Super funds have a technical heritage but to survive in tomorrow's much more competitive environment they will have to become true marketing organisations. Negotiating these challenges means coming to terms with choice of fund, industry consolidation ... Read more PAGE: 1 |
Latest News
Payday super on track, but so is the $3m super tax
The government confirmed payday super reforms are on track to start from 1 July 2026, and the $3 million super tax also looks set to go ahead.
Australians 'overwhelmed' by retirement: Aware
New research has found 63% of Australians aged 45 and over are concerned or anxious about retirement.
Mine Super and TWUSUPER merger official
After a lengthy delay, Mine Super and TWUSUPER have officially merged to become the $22 billion Team Super as of today.
State Super: In decline but doing fine
State Super closed its main defined benefit schemes in 1985 and 1992, meaning the fund is on a long slow march to completion. Its chief executive John Livanas unpacks the challenges of managing a fund with no new members and an inevitable end.
Further Reading
Cover Story
Climbing to the top
DANIEL SHRIMSKI
MANAGING DIRECTOR
VANGUARD INVESTMENTS AUSTRALIA LTD
MANAGING DIRECTOR
VANGUARD INVESTMENTS AUSTRALIA LTD
Vanguard Australia managing director Daniel Shrimski is determined to propel the investment giant's superannuation product into the top 10 funds by assets under management by 2030. It's an audacious goal, even for a fund backed by the world's second largest asset manager. Andrew McKean writes.
Expert Feed
Strengthening defences: What's next for private credit?
Amid growing economic, political, and market uncertainty, credit is proving a hot topic with investors.
Superannuation and digital ID: A more secure future or a missed opportunity in the making?
Despite its potential, the adoption of digital IDs by the superannuation sector faces several barriers.
Avoiding the carbon budget risk
While many financial institutions have made public net zero commitments, how can we know whether these goals really amount to action on climate change?
George Costanza, Benjamin Graham and the human bias
Iconic 90s sitcom Seinfield may be able to teach us a lesson about people and how our instincts can mislead us.
