Bruce Stafford Head of Marketing, QIC Limited (at time of writing) Bruce Stafford is the head of marketing at QIC and formerly executive manager marketing strategy for HESTA Super Fund for seven years. He is responsible for strategic marketing leadership across QIC's global asset classes of equities, fixed interest, property, infrastructure, absolute return strategies, private equity, capital management and beta strategies. His reputation for strong brand leadership, marketing innovation and integrating marketing and business strategy has seen him become one of Australia's most awarded superannuation marketers. Bruce has a Bachelor of Business and Marketing, and a Diploma of Market Research, and was awarded Marketer of the Year in 2004 by Rainmaker Planning and Strategy Division and the FEAL International Investments Conference Scholarship in 2007.
BRUCE STAFFORD | TUESDAY, 1 JAN 2008 Super funds have a technical heritage but to survive in tomorrow's much more competitive environment they will have to become true marketing organisations. Negotiating these challenges means coming to terms with choice of fund, industry consolidation ... Read more PAGE: 1 |
Latest News
UK treasury provides guidance on local pension consolidation
The Pension Investment Review aims to consolidate smaller public pension and multi-employer defined contribution pension schemes into 'megafunds' to emulate Australian and Canadian investing models.
Quality over quantity: CareSuper on mergers
The dust has barely settled on the merger that created CareSuper as it is today and chief executive Jason Murray is gearing up for another in mere months - but he's not looking to make a habit of it.
Industry funds feast, retail funds snack, corporate funds freefall
APRA's quarterly superannuation statistics have lifted the lid on the ongoing battle for Australia's retirement assets.
QSuper settles $67m class action
QSuper, which merged with Sunsuper to create Australian Retirement Trust (ART), Australia's second-largest super fund, has reached a $67 million out-of-court settlement over claims members were overcharged for life insurance premiums.
Further Reading
Cover Story
Climbing to the top
DANIEL SHRIMSKI
MANAGING DIRECTOR
VANGUARD INVESTMENTS AUSTRALIA LTD
MANAGING DIRECTOR
VANGUARD INVESTMENTS AUSTRALIA LTD
Vanguard Australia managing director Daniel Shrimski is determined to propel the investment giant's superannuation product into the top 10 funds by assets under management by 2030. It's an audacious goal, even for a fund backed by the world's second largest asset manager. Andrew McKean writes.
Expert Feed
Elevating your emerging markets game plan
Do emerging markets still belong in a modern investment strategy? If so, how do we appropriately weight emerging markets exposure?
Inflows into fixed income ETFs gather pace
While the penetration of fixed income into the ETF structure has lagged way behind equities, we expect flows to accelerate.
Managing uncertainty in a rapidly changing economic landscape
As we distill the first quarter's volatility and confusion, there is further economic moderation ahead with sizable risks to the downside.
AI, alternative data and sustainability in focus
As AI and alternative data reshape quantitative investing, here are some key insights from discussions with institutional investors.
