Bruce Stafford Head of Marketing, QIC Limited (at time of writing) Bruce Stafford is the head of marketing at QIC and formerly executive manager marketing strategy for HESTA Super Fund for seven years. He is responsible for strategic marketing leadership across QIC's global asset classes of equities, fixed interest, property, infrastructure, absolute return strategies, private equity, capital management and beta strategies. His reputation for strong brand leadership, marketing innovation and integrating marketing and business strategy has seen him become one of Australia's most awarded superannuation marketers. Bruce has a Bachelor of Business and Marketing, and a Diploma of Market Research, and was awarded Marketer of the Year in 2004 by Rainmaker Planning and Strategy Division and the FEAL International Investments Conference Scholarship in 2007.
BRUCE STAFFORD | TUESDAY, 1 JAN 2008 Super funds have a technical heritage but to survive in tomorrow's much more competitive environment they will have to become true marketing organisations. Negotiating these challenges means coming to terms with choice of fund, industry consolidation ... Read more PAGE: 1 |
Latest News
Trust emerges as key drivers of super fund loyalty
Superannuation fund members are becoming more purposeful in their interactions with funds, while trust has emerged as the clearest driver of loyalty and advocacy, according to new CoreData research.
Three super funds fined for misleading investment options
Three industry superannuation funds - Australian Retirement Trust (ART), TelstraSuper and Australian Food Super - have been pinged by ASIC for misleading members about their investment options' asset allocation and performance objectives.
Retiree super spending injects $121bn into Aussie economy
New research has found retirees will spend close to $121 billion from their superannuation in 2026, bolstering the Australian economy and supporting jobs.
Industry, economist blasts One Nation's super agenda
Industry bodies and an economist have criticised One Nation's plan to let Australians redirect part of their superannuation into take-home pay, warning the policy would fuel inflation and leave workers significantly poorer in retirement.
Further Reading
Cover Story

Leading the way
SHARON DAVIS
NON-EXECUTIVE DIRECTOR
FUTURE GROUP AUSTRALIA HOLDINGS PTY LTD
NON-EXECUTIVE DIRECTOR
FUTURE GROUP AUSTRALIA HOLDINGS PTY LTD
Sharon Davis has always been fascinated by the human condition; it has driven her passion for people, her career, and building a better future for the next generation and beyond. Eliza Bavin writes.







