Bruce Stafford is the head of marketing at QIC and formerly executive manager marketing strategy for HESTA Super Fund for seven years. He is responsible for strategic marketing leadership across QIC's global asset classes of equities, fixed interest, property, infrastructure, absolute return strategies, private equity, capital management and beta strategies. His reputation for strong brand leadership, marketing innovation and integrating marketing and business strategy has seen him become one of Australia's most awarded superannuation marketers. Bruce has a Bachelor of Business and Marketing, and a Diploma of Market Research, and was awarded Marketer of the Year in 2004 by Rainmaker Planning and Strategy Division and the FEAL International Investments Conference Scholarship in 2007.

Super funds have a technical heritage but to survive in tomorrow's much more competitive environment they will have to become true marketing organisations. Negotiating these challenges means coming to terms with choice of fund, industry consolidation ... Read more