I'm in superannuation and I'm toughBY ALEX DUNNIN | WEDNESDAY, 18 APR 2012 5:00PMCustomer segmenting in Australian financial services organisations may not be as developed as we thought. I visited my bank branch last week to discuss extending my mortgage to ... Upgrade your subscription to access this article
Join the growing community of superannuation
professionals with unlimited access to our latest news, research and analysis of the industry.
Become a premium subscriber today. |
Latest News
Trust emerges as key drivers of super fund loyalty
Superannuation fund members are becoming more purposeful in their interactions with funds, while trust has emerged as the clearest driver of loyalty and advocacy, according to new CoreData research.
Three super funds fined for misleading investment options
Three industry superannuation funds - Australian Retirement Trust (ART), TelstraSuper and Australian Food Super - have been pinged by ASIC for misleading members about their investment options' asset allocation and performance objectives.
Retiree super spending injects $121bn into Aussie economy
New research has found retirees will spend close to $121 billion from their superannuation in 2026, bolstering the Australian economy and supporting jobs.
Industry, economist blasts One Nation's super agenda
Industry bodies and an economist have criticised One Nation's plan to let Australians redirect part of their superannuation into take-home pay, warning the policy would fuel inflation and leave workers significantly poorer in retirement.
Further Reading
Cover Story

Leading the way
SHARON DAVIS
NON-EXECUTIVE DIRECTOR
FUTURE GROUP AUSTRALIA HOLDINGS PTY LTD
NON-EXECUTIVE DIRECTOR
FUTURE GROUP AUSTRALIA HOLDINGS PTY LTD
Sharon Davis has always been fascinated by the human condition; it has driven her passion for people, her career, and building a better future for the next generation and beyond. Eliza Bavin writes.









Good article and you've touched on the importance of education. Only through proper financial education can the average consumer make informed decisions. What about media reporting? http://www.robbourne.com.au/is...
Too true Alex, getting into the mind of the clients is the hardest job of all. Although in my case 90% of people whom I ask why they set up an SMSF, the reply usually caome back as "well thats what my accountant recommended..........." As you can guess in most cases they are certainly not suited to being trustees.