Themes shaping the future of superannuation in 2025

So, what does 2025 hold?

Based on first-hand observations and conversations with clients, colleagues and industry experts, SS&C identified eight themes we believe will have significant influence on the superannuation fund industry over the year ahead. The through-line in these themes is the undeniable importance of a modern technology infrastructure that leverages intelligent automation to keep pace with member expectations and demands, and to position funds to deliver superior outcomes.

Member servicing remains a key priority

Funds are leveraging data and predictive modelling to improve responsiveness.

In the moments that matter, members need to be sure that their superannuation fund will be there for them. The challenge for funds is to be able to 'know' individual members, anticipate their needs and deliver high-quality member service at scale.

To remain competitive and drive positive member engagement, funds need analytic solutions that enable them to extract meaningful insights from huge volumes of member and market data and then turn those into personalised advice and recommendations. Building on a solid data infrastructure, funds can leverage artificial intelligence (AI) and predictive models to generate responses appropriate to each individual's needs.

Funds must also meet members 'where they are' with flexible service models and omnichannel access that enables members to interact according to their personal preferences - whether they want friction-free digital self-service or the comfort of a human voice on the phone. Technology plays a critical role in enabling funds to automate and track interactions and ensure 24/7 access to efficient support.