Martin North leads Fujitsu's consulting division in Australia and New Zealand where he specialises in financial services, in particular credit cards and the mortgage industry. He has completed over 50 assignments centred on customer segmentation, including significant work in the mortgage industry in Australia and overseas, ranging from lenders, through brokers, to platform providers. He collaborates with JPMorgan on the Mortgage Industry report, a bi-annual publication which has been widely cited in the industry.

While some financial services companies are focusing on attracting and retaining as many customers as possible, the benefits of this approach are questionable. Research commissioned by Fujitsu shows that while customers welcome a great buying experience ... Read more